The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask whether the site will make seasonal hours, tour availability, year-round services and physical service coverage easy to update. Look for concrete plans for photography, accessible booking and critical information on weaker connections.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
Tour operators may need itinerary pages, equipment guidance and clear winter cancellation policies. Contractors and professional services need service-area explanations, contact paths and operating expectations that remain useful in both winter and summer.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
A good agency proposal should name who owns season-specific content, who updates schedules and how visitors find urgent contact information. Look for tested mobile navigation, real examples and a documented launch checklist.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.
