The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask how lodging, fishing charters, gallery schedules or restaurant menus would be updated. A visitor deciding months in advance needs a different amount of detail than someone looking for today's opening hours.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
A good tourism site groups experiences by what the guest can actually book. Arts and retail sites should prioritize original imagery, inventory information and a path to find the real storefront.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Review examples with strong photography and readable mobile pages. Confirm that the agency understands the business's own seasonality rather than borrowing generic tourism language from a template.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.