The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask the team to identify the real service area and whether the business accepts bookings, quotes or calls. Search pages about specific trips or services should answer pricing, seasonality, location and booking questions directly.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
For guides and lodging, trip descriptions, policies and photos matter. For industrial or trade clients, useful capability pages, credentials and clear project inquiries may be the priority.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Inspect live regional examples and ask who maintains inventory, availability and original imagery. Kenai Fly Fish is a publicly accessible FMG example, but its existing WordPress site is not presented as a completed Astro migration.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.
