The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask for a content plan that spells out pickup or meeting points, estimated duration, available dates, accessibility and cancellation details. Local services should foreground genuine service territories and dependable contact channels.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
Tour operators may need strong tour-detail pages and a sensible availability flow. Retailers and restaurants may need accurate location instructions and current menus, not more decorative slideshows.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Check the mobile experience with a realistic slow connection. Review whether key questions are answered before the booking button and whether the CMS allows staff to update time-sensitive details.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.
