The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask whether the site can explain what a business actually provides to off-island customers and local residents. Mobile contact, current hours, quote requirements and travel logistics should be specific.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
Marine businesses often need capability and service pages that tell a technical buyer what is available. Lodging and charter businesses need clear offerings, booking details and up-to-date trip logistics.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Review how the agency handles rich photography without bloating page load times. Request evidence of accessible contact forms, stable URLs and a sensible process for keeping location-specific information current.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.