The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask the agency how it handles departure points, ticket details, trip duration, return timing and last-minute contact. Information architecture should let visitors compare genuinely different experiences without endless scrolling.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
Tour and transport operators may need live schedule integrations or a well-managed booking link. Lodging and restaurants need accurate location, access, hours and reservation information.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Review responsive examples that keep booking buttons usable without covering essential content. Ask about changes to schedules, booking partners and how a future platform rebuild preserves established pages.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.
