The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask how booking or contact information will work for travelers using a phone away from their usual network. Itinerary, location and weather-dependent details should be legible without digging through a long visual hero.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
A charter site benefits from vessel, trip-length and preparation details. A local clinic, shop or contractor should lead with hours, service availability and a route to direct contact.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Ask for examples of mobile booking journeys and image optimization. Confirm that the operator can change departure times, cancellations and policy text promptly, and that every published claim comes from actual business information.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.