The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask the agency how it will structure calls, directions, booking and appointment forms for customers on phones. Local content should reflect actual operations and service area, not a pasted city-name landing page.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
For tourism and guiding, season and availability detail matter. For health, trades and services, accurate hours, response expectations and professional information may be more important than decorative design.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Look for relevant Peninsula work and confirm who owns photography, analytics, domain and code. A practical handoff includes a process for staff to update current business information.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.