The questions that matter
Ask these before you hire.
Use the answers to judge scope and fit—not a generic promise to rank first for every keyword.
01 / Discovery and local intentWho will find this website, and why?
Ask for service-area maps or plain geographic coverage where accurate, and dedicated high-intent service information. A real portfolio of work, recognizable business details and clear response expectations beat anonymous stock photography.
Ask the builder to show which customer questions deserve a dedicated page, which need a FAQ, and which belong in a booking or contact flow. The map should follow actual services and travel logistics, not only a list of search phrases.
02 / Structure and editingWhat must the website actually do?
A service-led site should make quoting, callbacks, appointment requests and testimonials easy to evaluate. If multiple teams or service regions exist, the website should explain which one handles the visitor's request.
Confirm who maintains the information, how visitors interact with it, and what integrations are genuinely needed. Use a content model and design system that editors can keep current.
03 / Proof and launchHow will you judge the work?
Review real mobile forms, local service pages and project photo provenance. Ask whether editing an FAQ or seasonal hours requires a developer and what the ownership handoff includes.
Before launch, review mobile pages, form delivery, major URL redirects, accessibility and the ownership of your domain, source code, analytics and accounts. Request dated evidence for any claimed traffic or performance gain.
